Every day, coffee becomes a favorite choice of drink for many people, whether to fight drowsiness or become part of their lifestyle. However, not many coffee drinkers are aware of the environmental impacts that result from the entire process, from harvesting to serving coffee drinks. Nevertheless, by brewing coffee sustainably, we can enjoy a more environmentally friendly cup. How can you enjoy coffee while still paying attention to its impact? Let’s explore 5 tips for sustainable coffee daily brews, without leaving a detrimental footprint on the earth.

Opt for sustainable coffee beans

Select beans from producers committed to sustainable farming practices. Ensure they carry certifications such as Fairtrade, Rainforest Alliance, UTZ, B Corp, or organic, guaranteeing both environmental protection and the welfare of producers.
This way, consumers can have confidence that their choice of coffee products not only directly benefits the environment but also supports sustainability and social justice efforts in the global coffee farming sector.

Ensure transparency and traceability

Support coffee products that provide transparent information about procurement and production processes. Obtain information about the origin of the coffee you enjoy. For example, were the coffee beans grown in deforested areas or purchased at prices that were detrimental to producers? Ensure that coffee products offer clear information about the origin of the beans to promote sustainable and ethical practices. According to a report from ESGToday, recent research by Bain & Company indicates that consumers are now willing to pay up to 12% more for sustainable products (ESGToday, 2023). This reflects an increasing public awareness of the importance of choosing products that endorse sustainable agricultural practices, support local producers, and preserve the environment and biodiversity.

Provide support for producers

Select coffee that supports the sustainability of coffee producers by offering technical assistance, access to capital, and training programs aimed at enhancing agricultural practices. With advanced technology, consumers can make more informed choices regarding sustainable coffee products, all while acknowledging the efforts of local producers directly through the ‘Tip the Producers’ feature available on KoltiTrace SHOP. Through this approach, producers can enhance their agricultural practices, fostering greater sustainability and efficiency, which, in turn, can bolster their well-being and reinforce environmental resilience in coffee-producing regions.

Utilize coffee grounds and opt for reusable coffee filters

Repurpose coffee grounds as organic fertilizer for plants at home to minimize waste. When brewing coffee, opt for a paper filter alongside a reusable coffee filter. Additionally, use just enough water during brewing and remember to switch off the equipment after use to conserve both water and energy. These straightforward measures make a significant contribution to environmental preservation. (Coffee Affection, 2024)

Choose coffee brands that have a social impact and are produced according to sustainable farming practices

Pay attention to the seriousness with which brands take social responsibility, including how they care about the welfare of coffee workers and their communities (Olive Magazine, N.D). This can attract public trust, widen access to resources, expand target market access, build good relationships with various business partners, and enhance brand reputation (Mau Cash, N.D).

You can find coffee products meeting these criteria at KoltiTrace SHOP, the first eCommerce platform in Indonesia that offers traceable and ethical products, including coffee, from beans to cup. At KoltiTrace SHOP, transparency is the key to establishing a strong relationship between consumers and products. Therefore, the platform strives to provide clear and comprehensive information about each product offered, including details about the farming and production practices aimed at making a significant positive contribution to the environment and the local communities we serve.

Visit KoltiTrace SHOP for ethical and environmentally conscious products.

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References:

• Coffee Affection. (2024). 12 Smart Ways to Make Your Coffee More Eco-Friendly. Retrieved from: https://coffeeaffection.com/ways-to-make-coffee-more-eco-friendly/.
• Olive Magazine. (2023). Sustainable coffee: how to make your morning brew environmentally friendly. Retrieved from: https://www.olivemagazine.com/guides/sustainable-coffee/
• Mau Cash. (2022). Alasan Perusahaan Wajib Melakukan CSR. Retrieved from: https://maucash.id/alasan-perusahaan-wajib-melakukan-csr