Amidst the illustrious history of Muntok White Pepper (Lada Muntok), a flagship agricultural product of Bangka Belitung, a significant challenge threatened its legacy. Known for its high quality and distinctive aroma, Muntok White Pepper has been cultivated in Bangka Belitung since the 19th century. Initially planted by Chinese workers brought in by the Dutch colonialists, Muntok White Pepper became an essential export commodity for Bangka Belitung. Alfeddy Hernandy, residing in the village of Air Anyir, Muntok District, West Bangka Regency, Bangka Belitung Province, is one of the Muntok White Pepper producers. 

Muntok White Pepper stands out due to its distinctive flavor and robust spiciness. Alfeddy emphasizes this uniqueness, stating, “Muntok White Pepper is unparalleled. Its aromatic fragrance, potent spiciness, and immaculate white color have charmed even European monarchs.” 

In the 1990s, Muntok White Pepper was once the world’s largest export commodity. However, in the 2000s, Muntok White Pepper production began to decline due to various factors such as climate change, pest and disease attacks, and competition from other countries. Initially, Alfeddy struggled to market Muntok White Pepper. The price was unpredictable, and buyers were limited, causing unstable income for Muntok White Pepper producers. 

In 2022, Alfeddy found a more effective way to market Muntok White Pepper to eco-conscious consumers by joining KoltiTrace SHOP, an e-commerce platform dedicated to sustainable goods as a seller. KoltiTrace SHOP offers several advantages for participating producers, including:

• Full Traceability: Leveraging Koltiva’s technology through KoltiTrace MIS, KoltiTrace SHOP ensures comprehensive traceability of products.
• Access to a Broader Market: With its network of buyers focused on sustainably produced goods, KoltiTrace SHOP connects producers to the right audience.
• Fairtrade Commitment: KoltiTrace SHOP is dedicated to providing fair prices that typically exceed local market rates, reflecting its commitment to quality and sustainability.
• Support for Quality and Sustainability: The platform aids producers in maintaining high standards of quality and sustainability, with each package of Muntok White Pepper featuring a barcode to verify its sustainable origins.

In addition to its positive impact on producers, sustainability holds vital significance for the environment. Alfeddy underscores this point: “Sustainability is crucial, not only for producers but also for nature. By adopting sustainable farming practices, we can uphold the quality of Muntok White Pepper while safeguarding the environment.” 

The success of Muntok White Pepper on KoltiTrace SHOP demonstrates that e-commerce platforms can effectively help producers penetrate markets that prioritize sustainability. 

Alfeddy articulates his aspirations for a broader acknowledgment of Muntok White Pepper, stating, “I aspire for Muntok White Pepper to regain global recognition. I want everyone to know that the finest pepper comes from Bangka Belitung. I believe we can make it happen with the right cooperation and support.” he concluded.

Discover a new realm of exceptional flavors with Muntok White Pepper. Expand your reach to eco-conscious consumers by joining KoltiTrace SHOP as a seller. Begin your journey today and share the remarkable pepper from Bangka Belitung with a global audience.