In today’s market, consumer awareness of the environmental impact of their purchases is growing, leading to a preference for sustainable products. Approximately 57% of consumers are willing to modify their buying habits to support environmental causes, and 66% are ready to pay a premium for sustainable brands, driving the growing demand for eco-friendly products. (Seven Clean Seas, 2023) 

This shift has evolved into a consumer segmentation known as the Lifestyle of Health and Sustainability (LOHAS). The segment is characterized by individuals who make sustainable product choices with responsible sourcing and expect brands to implement sustainable practices in their business operations, including transparent reporting on Environmental, Social, and Governance (ESG) criteria. Currently, it is estimated that there are 100 million people worldwide within the LOHAS consumer segment (Superbrands, n.d), and this number is expected to continue growing as approximately one-third of the global population begins to consider eco-friendly and sustainable product purchases.  As the LOHAS consumer segmentation continues to grow, brands must act promptly to adapt to the product demands of this segment, which can be seen as an opportunity to grow the brands themselves. One approach that brands can take is to engage in green marketing.

Green Marketing refers to a marketing strategy in which a brand develops sustainable products that have a positive impact on the environment. By implementing this strategy, brands can create a positive consumer perception, tap into a new consumer segment, and stand out among competitors. However, what efforts can brands make to demonstrate the sustainable practices they apply to their products? 

Join the KoltiTrace SHOP, Indonesia’s first e-commerce platform for ethical and traceable goods as a seller. Positioned as a space for brands to showcase their commitment to sustainability and social responsibility, KoltiTrace SHOP offers a unique opportunity for brands to highlight their sustainable initiatives. Through a curated selection of products adhering to strict environmental and ethical standards, KoltiTrace SHOP empowers brands to develop products that benefit consumers, the environment, and the planet. This not only strengthens the positive impact on the environment but also encourages LOHAS consumers to support and prioritize using the products from businesses that prioritize sustainability. 

Reaching Ethical Shoppers and Drive Growth by Offering Sustainable Products 

Through KoltiTrace SHOP, brands have a unique opportunity to expand their market reach and connect with numerous consumers who value ethical and sustainable products. By selling their products on KoltiTrace SHOP, brands can tap into the LOHAS consumer segment, which is actively seeking and purchasing products that have a positive impact on the environment. 

Unleash Ethical Excellence at Every Stage with KoltiTrace MIS 

The main benefit is that KoltiTrace SHOP equips brands with KoltiTrace MIS, ensuring the implementation of sustainable practices at every stage of product creation. This will enhance the traceability of your products, reflecting the brands’ efforts in terms of sustainability. From the very beginning to the moment it reaches your table, this platform elevates crop production traceability to new levels of precision and trustworthiness, providing comprehensive producer profiles and verified digital transactions. Integrated geolocation mapping empowers your brand to orchestrate farm operations with meticulous precision, guiding data-driven decisions that optimize costs and boost yields. All this is achieved within a proven and robust framework.   

Furthermore, KoltiTrace SHOP offers a comprehensive KPI dashboard that seamlessly verifies traceability, uniting all stakeholders – from producers and collectors to traders, warehouses, processing facilities, retailers, and, most importantly, your end consumers – in a shared commitment to ethical practices. This innovative platform also embarks on a broader ecological journey, meticulously evaluating Scope 3 greenhouse gas emissions. It charts the intricate landscape of deforestation and historical Land Use Change emissions, offering your brand an unparalleled vantage point to measure, manage, and mitigate your environmental footprint. 

Fostering Sustainable Connections Through “Tip the Producers” Feature 

Embracing a community-driven commitment to sustainability, KoltiTrace SHOP pioneers the “Tip the Producers” initiative, allowing consumers to directly acknowledge and reward producers behind each brand for their eco-friendly initiatives. This creates a bond between consumers and producers and educates and empowers individuals to make conscious choices that positively influence the environment. Through “Tip the Producers,” KoltiTrace SHOP sparks a cycle of ongoing enhancement. By enabling consumers to appreciate producers for their eco-friendly efforts, the platform motivates producers to embrace and implement sustainable practices.  

In today’s world, where sustainability and conscious consumerism are paramount, brands have a golden opportunity to expand their market reach and make a meaningful impact using green marketing. With KoltiTrace SHOP, brands are not only equipped with the robust KoltiTrace MIS to ensure the highest standards of sustainability from seed to table but also have the chance to pioneer the innovative “Tip the Producers” initiative, fostering a stronger connection between consumers and producers. This dynamic combination empowers brands to tap into the rapidly growing LOHAS consumer segment, which is actively seeking sustainably produced products. It’s a journey beyond business; it’s a commitment to a more sustainable future.

Don’t miss this chance to shine, stand out among competitors, and make a difference throu. Join us in the movement towards a greener, more responsible tomorrow. 

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Resources:

• Peyron, C. (2015). The LOHAS market. Retrieved from https://www.lohas.se/wp-content/uploads/2015/07/Superbrands2010LOHAS_CarlPeyron.pdf  
• LOHAS Capital. (n.d.). What does the term LOHAS mean? Retrieved from https://lohascapital.com/what-does-the-term-lohas-mean/
• Seven Clean Seas. (2023). Consumer trends: Sustainability. Retrieved from https://www.sevencleanseas.com/post/consumer-trends-sustainability