Eco-conscious shopping is gaining traction as consumers become more attuned to the environmental impact of their purchasing decisions This shift is notably spearheaded by younger generations, particularly Gen Z and millennials, who prioritize sustainability and are willing to invest more in eco-friendly products. The upsurge in eco-friendly shopping is a direct response to these sustainability concerns. 

The desire to contribute to environmental well-being is the primary motivation behind consumers opting for sustainable products and brands. This inclination towards sustainability has intensified across generations, with almost 25% of Gen X and 42% of millennials expressing a willingness to pay a premium for sustainable choices (1). As a result, businesses are increasingly expected to align with eco-conscious practices and incorporate sustainability into their operations. 

Given the elevated consumer expectations surrounding eco-consciousness and sustainability, businesses must proactively respond to these demands. Sellers must integrate sustainable practices into their operations to meet their customers’ environmentally conscious expectations. The pressing question is: How can eco-consciousness be guaranteed to ensure sustainable sourcing across all brands? 

KoltiTrace SHOP’s Commitment to Sustainable Shopping 

At KoltiTrace SHOP, we proudly stand as Indonesia’s first sustainable commerce platform, curating local brands committed to ethical and sustainable sourcing practices. Shopping at KoltiTrace SHOP is not just about buying products; it’s an invitation to impact the environment positively. Every product on our platform comes with a traceable QR code, allowing buyers to follow its journey from its origin, ensuring sustainable sourcing and meeting your eco-consciousness expectations as a sustainable enthusiast. 

Our integrated traceability system ensures that each purchase contributes to a global value chain. By scanning the QR code, customers can trace the entire lifecycle of the product, fostering transparency and accountability. KoltiTrace SHOP serves as a bridge, connecting local brands seamlessly to the global supply chain. This integration provides a comprehensive understanding of the product’s journey from its source to the end consumer.  

We also have incorporated a “Tip the Producer” feature to enhance our platform further. This allows consumers to appreciate and incentivize producers for their eco-friendly efforts directly. With this added capability, KoltiTrace SHOP ensures traceability and empowers consumers to support and recognize sustainable practices actively. Embark on an effortless journey towards sustainable living by visiting KoltiTrace SHOP. It’s now easier than ever to contribute to sustainability—explore our selection of local, ethical, and sustainable goods today. 

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References: 
https://www.weforum.org/agenda/2018/09/the-secret-weapon-in-the-fight-for-sustainability-the-humble-barcode/
https://packagingrevolution.net/sustainable-barcode-labeling/
https://www.waspbarcode.com/buzz/why-use-barcode-labels

Writer: Rihlah Bilkis, social media at Koltiva   
Editor: Boby Hermawan, Head of Digital Marketing at Koltiva  

About Writer: 
Rihlah Nahdhiyah Bilkis, a skilled writer with a social media and copywriting background, excelled as a social media specialist at Koltiva, crafting captivating articles on products and producer stories for the company’s blog, showcasing her unique ability to blend technical details with human narratives. Her strategic approach to social media has been instrumental in connecting with the audience, making her a promising talent in content creation.