Championing Conscious Consumerism: Bali, Get Ready. Our Sustainable Marketplace Set to Transform eCommerce Traceability Path

Event

28 Mar 2024

4 min

KoltiTrace SHOP championing conscious consumerism-koltitraceshop.com

Bali, renowned for its vibrant culture and breathtaking landscapes, is now home to a new destination for conscious consumers: www.koltitraceshop.com. Nestled amidst this island paradise’s bustling markets and tranquil beaches, KoltiTrace SHOP promotes ethical shopping by offering a curated selection of sustainable goods that empower producers and consumers.

As the latest venture from Us, KOLTIVA, an Indonesia-based sustainable agriculture and supply chain traceability startup, KoltiTrace SHOP is poised to revolutionize the way Bali shops. With a focus on traceability, transparency, community empowerment, and preserving nature, this online commerce promises to redefine the shopping experience for residents and visitors alike.

Candra Febriana, our Head of Product Marketing, mentioned, “At Koltiva, we believe that every purchase has the power to make a difference. With the launch of KoltiTrace SHOP in Bali, we’re excited to offer consumers a new way to shop—one that not only supports local producers but also promotes environmental sustainability and social responsibility.” From bean-to-cup sustainable goods to upcoming artisanal ethical goods, KoltiTrace SHOP offers diverse goods that are ethically sourced from various regions in Indonesia and affordable that embody Bali’s spirit. Whether you’re craving Single-Origin Coffee from Aceh Gayo or GI-certified coconut sugar, you’ll find it all at KoltiTrace SHOP, which was initially available for Jakarta’s Sustainable Shoppers since early Q1 2023.

What sets KoltiTrace SHOP apart is its commitment to traceability.  

In today’s market, consumers are actively choosing products labeled as “environmentally sustainable, “eco-friendly,” and “fair trade,” or other designations related to aspects of environmental and social responsibility (McKinsey, 2023). Aligned with consumer preferences, KoltiTrace SHOP fosters a thriving ecosystem that champions local brands and community empowerment by carefully curating the goods from selected brands that prioritize fair trade and sustainable practices, empowering skilled producers who craft high-quality, ethical, and environmentally sustainable goods.

Through innovative technology solutions developed by Koltiva, consumers can trace the journey of their purchases from farm to table with a simple QR code scan. This transparency builds trust and fosters closer connections between producers and consumers, creating a more sustainable and equitable marketplace.

But KoltiTrace SHOP is more than just an online store—it’s a platform for change and impact for sustainable shoppers. By supporting smallholder producers and local artisans, it aims to uplift communities and create economic opportunities for those who need them most. With fair trade practices and a dedication to environmental sustainability, every purchase made at KoltiTrace SHOP helps build a brighter future for Bali and beyond.

As KoltiTrace SHOP makes its debut in Bali, the team is excited to connect with local consumers and introduce them to the benefits of ethical shopping. Through upcoming launch events, workshops, and community outreach initiatives, KoltiTrace SHOP hopes to inspire a new wave of conscious consumerism on the island.

Koltiva’s Technology Solutions Behind KoltiTrace SHOP

Curated Brands featured at KoltiTrace SHOP benefit from KOLTIVA’s holistic traceability solutions, known as KoltiTrace MIS (Management Information System). This innovative platform enables brands to map their entire supply chain, from origin to destination, enhancing transparency and combating false claims, such as Geographical Indication (GI). It ensures 100% traceability through the use of QR codes, allowing consumers to track their goods’ journey from seed to table. By providing accurate and verified information, this approach fosters closer relationships between producers and consumers, ultimately increasing consumer trust in the products they purchase.

Echoing KOLTIVA’s tagline, Beyond Traceability, the platform offers consumers a convenient and affordable sustainable purchasing experience that benefits both the environment and the people involved in the supply chain. Through a “Tip to Producer” feature, consumers are empowered to make a tangible impact by directly appreciating local producers and establishing a genuine and meaningful connection with the first-hand supply chain actors. This movement towards direct support enriches the shopping experience on KoltiTrace SHOP, allowing consumers to become active participants in a virtuous cycle where their purchases not only align with sustainability goals but also contribute to the well-being of communities in rural areas.

“We’re thrilled to bring KoltiTrace SHOP to Bali and share our vision for a more sustainable and equitable future,” says Borer. “Together, we can harness the power of consumer choice to create positive change and build a better world for generations to come,” Febriana Added.

So, whether you’re a Bali local or a curious traveler, we invite you to explore www.koltitraceshop.com and join us on this journey toward a more ethical and sustainable future. Together, let’s shop with purpose, shop with integrity, and shop at KoltiTrace SHOP.

Embark on a journey of conscious consumerism with KoltiTrace SHOP in Bali-koltitraceshop.com

Reference:
1. https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/consumers-care-about-sustainability-and-back-it-up-with-their-wallets

Writer: Vega Welingutami, Public Relations & Event
Editor: Boby Hermawan Arifin, Head of Digital Marketing

About Writer
Vega Welingutami is a seasoned Public Relations & Event expert with a strong background in the tech industry, particularly in AI companies, Logistics, Transportation, and Entertainment sectors. With extensive experience in creating impactful event conferences, Vega excels in engaging stakeholders and media to maximize the reach and success of each event. Vega’s proficiency in public relations plays a pivotal role in her media approach at Koltiva.

Vega’s expertise extends to crafting comprehensive media strategies to generate extensive coverage and buzz around events. By leveraging her deep understanding of the media landscape, she develops tailored communication plans, coordinates press releases, and facilitates media engagement before, during, and after events. This strategic approach helps maximize exposure and generate positive brand associations for all involved parties.