Muntok White Pepper’s Triumph through KoltiTrace SHOP

Amidst the illustrious history of Muntok White Pepper (Lada Muntok), a flagship agricultural product of Bangka Belitung, a significant challenge threatened its legacy. Known for its high quality and distinctive aroma, Muntok White Pepper has been cultivated in Bangka Belitung since the 19th century. Initially planted by Chinese workers brought in by the Dutch colonialists, Muntok White Pepper became an essential export commodity for Bangka Belitung. Alfeddy Hernandy, residing in the village of Air Anyir, Muntok District, West Bangka Regency, Bangka Belitung Province, is one of the Muntok White Pepper producers.  Muntok White Pepper stands out due to its distinctive…

Green Marketing Strategies: Leveraging KoltiTrace SHOP for Sustainable Advantage 

In today's market, consumer awareness of the environmental impact of their purchases is growing, leading to a preference for sustainable products. Approximately 57% of consumers are willing to modify their buying habits to support environmental causes, and 66% are ready to pay a premium for sustainable brands, driving the growing demand for eco-friendly products. (Seven Clean Seas, 2023)  This shift has evolved into a consumer segmentation known as the Lifestyle of Health and Sustainability (LOHAS). The segment is characterized by individuals who make sustainable product choices with responsible sourcing and expect brands to implement sustainable practices in their business operations,…